It’ that time of year again when companies frantically try to wrap up sales, collect income and push statistics for the year end bonuses, expenses and overall revenue numbers. Although it is such an improtant time of year, consistently I have found companies to become slow and lazy around this time. They seem to be hard to reach and have developed a bad case of procrastination…. The line “We will look into this after the new year…” seems to come up all too frequently…
Now is the time to promote! Get the word out and get in front of your target market fast! Saving all of your money and not spending money is not a strategy! Your focus should be on how to get in front of your target market audience to stay on their radar and close deals like crazy before the end of the year. Your company, your people and the entire economy is dependent upon large amounts of production, sales and revenue around this time of year so my strong recommendation is for you to promote. Promote your brand, promote your company, promote your products and services, promote in order to get new reaches, new sales and new revenue before the year is out.
If you have been operating in lazy mode or procrastination mode, my advice is to knock it off, pull up the socks and get into action now! While you wait for next year… there are thousands of companies and people making it happen now….this year!