tag:blogger.com,1999:blog-4304204571492060991.post3050177428505754452..comments2023-09-30T04:45:03.839-07:00Comments on The Web PR Blog: Starbucks uses Twitter in their online/offline Social Media CampaignAli Magnano, Richter10.2 Media Grouphttp://www.blogger.com/profile/05486576405847762759noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-4304204571492060991.post-67913613076757464602009-07-06T04:43:44.735-07:002009-07-06T04:43:44.735-07:00Starbucks seems to be grasping at Frappuccino stra...Starbucks seems to be grasping at Frappuccino straws here. They’e getting tactic focused rather than thinking about their brand overall. This may lead to short term growth, but short term growth is rarely sustainable.Rumelahttp://www.asiarooms.com/noreply@blogger.comtag:blogger.com,1999:blog-4304204571492060991.post-37760927503133991152009-06-09T23:52:30.086-07:002009-06-09T23:52:30.086-07:00Starbucks is among the early adopters of social me...Starbucks is among the early adopters of social media as an effective campaign platform. It continues to be the most successful one. Though their "my idea" site isnt doing too well. <br />They have effectively used contests and the human need to express themselves well. Every year around Christmas, the company invites people to be the first to post photos of Starbucks shops decorated for the holidays; or even pictures and details of a new product or prmotion they have launched. <br />Dont know of too many of their competitors who have been so effective.Meena Vaidyanathanhttp://www.lifeintwohours.comnoreply@blogger.comtag:blogger.com,1999:blog-4304204571492060991.post-63047055535276827092009-05-27T09:21:22.221-07:002009-05-27T09:21:22.221-07:00Can the same be said of Starbuck's competitors in ...Can the same be said of Starbuck's competitors in relation to their adoption of the new breed of Web 2.0 social media? If so, are they experiencing similar successes? From an initial search with my amateur and time-poor search, it appears not. Happy to be proven otherwise...<br /><br />Twitter IS the world's biggest coffee bar, right?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4304204571492060991.post-49978880185658369582009-05-22T10:48:53.510-07:002009-05-22T10:48:53.510-07:00Interesting! Thanks for the update!Interesting! Thanks for the update!Unknownhttps://www.blogger.com/profile/17216180696932299212noreply@blogger.com