Client Acquisitions...

There are many many ways to acquire new clients as a company, some difficult that require a lot of effort and persistence and some methods can be very effortless if done smartly and strategically.

I wanted to mention a few of the latter….
Here is a first thought, if you are trying to acquire new clients, the first step in doing so is name out who your target public actually is. In other words, who typically buys your product or service. This will be your easiest sale and most likely to buy. This is an important step if you want to make your life easier as it applies to sales. So here are few items to think about and use…

People like to do business with who they know, which means if they know you because you are neighbors or you went to high school together then the chances of them using you for a service or to buy product that they actually need are much greater. Just think about every time you purchased something, if you know a dentist and you need your teeth cleaned, chances are you are going to call the person you know. So with that said, there are ways to use this strategy online to become someone your target public “knows”. How about the many social media sites, by having your bio, picture and info about yourself etc, once you make connections, people feel they know you and will be more inclined to go to you for what they need.

Another item to think about is the fact of how many people there are in the world that most likely need your product or service but never buy from you simply on the basis that they don’t know about you and have never heard about you. There is millions of potential clients out there for your product or service yet they will never buy from you because you are unknown to them. So how can you make yourself known to this huge pool of potential buyers? Well, for starters I am guessing that every person you know has a computer and has an internet connection which means they are all online. With that said, all you have to do is figure out how to harness the vast reach of the internet to be able to make yourself known and to get in front or introduced to these people. That’s it!! Just make your product or service known to your potential public using the huge reach and easy access of the internet and drive sales through the roof.

The key objective for any company is to make relations with your target public in order to control and increase revenue growth. Don’t waste time on people who are never going to need or buy your service or product, make relations with your target public to introduce yourself and create huge amounts of sales opportunities.

Now, you can go about it in a passive manner (ads, keywords etc) and hope that someone types in the correct keyword or clicks on your ad that hopefully caught their attention so they can land on your site and hopefully call you. Or you can take an ACTIVE approach to prospecting and go out and find your target public demographic online, make an introduction, build relations and create reaches that results in sales for your company. Go and find the business, make your product or service known and get reaches to sell. Simple.
In order to execute the above steps, it is vitally important to use all of the tools and methods available today to broadly get attention, make yourself known and be visible online as well as actively using the tools to find your target public to make relations with.

Go out and get the business and take an active approach to boosting your sales!

Robert Cornish
Managing Director
Richter10.2 Media Group
Robert Cornish
+1 727 447 3600
+1 727 213 6386 fax
robertcornish@me.com

Hey, business owner! Web 2.0. Are you Savvy?

What business is McDonald's in?

Perhaps that is a strange way to begin, but only some people understand that burgers don't have very much to do with it. One of the largest real estate portfolios anywhere is probably a better guess.

What does this have to do with Web 2.0? What is Web 2.0?

Web 2.0 is taking the boring, one-dimensional internet whereby someone simply views a page if it's interesting and turning that into an interactive experience whereby users contribute to a website. These contributions are in many forms; videos, blogs, profiles, updates, bookmarks, etc.

While such interaction makes for an amazing online experience, it was all done for one reason. This same reason that new social media sites pop up every day and MySpace was sold for $580 million.

If you think that reason is for teenagers to have profiles, you also only saw burgers when you saw McDonald's. Once again, it's all about real estate; advertising real estate.

What does this mean? Frankly, the administrators of such social media sites are trying to get more money for advertising. How? By making their sites read highly on search engine rankings.

This is done in two ways. First, they employ every possible SEO technique they can to make their page read highly. Second, the get as many users as possible. This is done by refining and offering as many user-friendly features as possible on their site.

What does this mean to you as a business owner?

It means that you could spend a lot of money using old hat SEO techniques which may well do fine in making your one site read well. Or, you can take advantage of the work social media sites put into reading well and the incredible features they offer. Because out of necessity, the features are truly amazing.

The point of this is that your competition thinks burgers. You need to see what is really going on. Take advantage. When you sign up for an account on a social media site, you automatically have every one of their programmers on your side.

Now. Imagine what would happen if you did that on ten sites...twenty...thirty?

Got it?

For God's sake, TAKE ADVANTAGE!

Spencer Barnes
Director of Delivery
Richter10.2 Media Group
spence@richter10point2.com

Are you effectively controlling attention to attract new clients?

These days the internet is fast becoming the one and only source for researching companies that potential clients use. If you think having a website and possibly even a blog is enough these days to attract new clients and sales, then I will ask you to think about this.

If someone finds out about you or your company via a business card you handed out or a postcard campaign or a referral from a friend or by whatever means and then research you on Google, what turns up? What are the results? Do you feel you are effectively representing the image and reputation you are going after? Are you controlling the search results to guarantee that your new reach gets the data they need to make a decision?

Here is the thing, nowadays it is vital to gain massive attention online to attract the clients you are looking for and turn reaches into sales. The way to do that is to control attention online by controlling every search result on Google to show what you want and to have enough good information that clearly states and defines who you are that you actually get business from the internet.

PR is the step behind marketing, advertising and promotion, you MUST do this before you do anything else otherwise you may as well throw your marketing dollars out the window.

Create a standard Web PR campaign that cleanly reflects who you are, what you do and creates a large enough reach to make an impact. You CAN use the internet as a very successful strategy to drive in sales, you just need to have the correct strategy.

Create attention, attract new clients and increase business.

Robert Cornish
Managing Director
Richter10.2 Media Group
robert@richter10point2.com