Why We Hate Butterflies

Sounds like a funny title but the truth is, butterflies are a serious problem in the business world. Chasing them that is. In today's busy and sometimes chaotic world it's easy to get distracted and end up dreaming or chasing butterflies rather than staying the course and focusing on your goals, mission and the immediate tasks at hand. My advice, learn to hate butterflies as well. 

Focus on who you are, what you do, what the goal is and your next most immediate step toward it. Get focused in every aspect of your company from knowing what target audience or vertical market you want to go after, exactly what you sell and what your value proposition is making sure that you aren't trying to be all things to all people, getting your people focused on their mission and tasks to attain your focused goal and only promoting and selling to your focused market etc. 

There are zillions of things that can take you off course. Distractions. Butterflies. Get rid of them and learn to simplify your company to get focused and then get tunnel vision about that focus to work toward goal attainment. It may sound more "fun" or sexy to chase the constant new adventure or idea but it's wasted time and effort. They prevent you from true victory and goal attainment. 

 

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Why I Would Pay for Twitter, Facebook and Linkedin

I recently heard rumblings of news about Twitter potentially charging a fee. Some people have stated that if they did so, they would cancel the service. Silly.... in my opinion. Here's why:

Thus far, the public at large have exchanged (paid for) nothing from Twitter or most social media platforms yet are willing to pay monthly fees for silly expenses like TV to watch a constant inflow of advertisements that attempt to sell products which takes money from them. Twitter, is quite possibly one of the best promotional and sales vehicles that exists today. That statement may not be real for a lot of people but I assure you, it's correct. Let me qualify that statement further.

Twitter gives people the ability to reach out to any target public audience to establish communication with them and develop relationships that can and do result in sales and revenue. By survey, the number one and two sources of new business for any company is word of mouth and referrals. This is precisely what Twitter facilitates. You may not be familiar with Twitter or how it could be the very best promotional and business development tool for your company to employ but nevertheless, there are ways to use it strictly for business development that produces new relationships and sales. Our agency uses it for this very purpose for ourselves and our clients. To us, Twitter is no different than a cell phone. It's a tool to be able to communicate with who we want, when we want so we can develop new business.

Would I be willing to pay for it? Yes! of course. $50 per month? Sure! It helps me produce new business which is a vital aspect to any company. I pay for my office phones, my staff mobile phones, internet connections etc so why wouldn't I pay for Twitter? I can't wrap my wits around why anyone wouldn't pay for it. It's a tiny price to pay for something that could help me produce thousands of dollars per year for our agency.

Now, I actually don't think Twitter will end up charging for their service but will rather take the advertisement supported model but regardless I support it and will absolutely pay for it if they charge a fee, it's worth it.

Consider the intrinsic benefits of these tools before making a rash decision like John Mayer to close his account on Twitter recently. He just locked out 3 million fans from being involved in the conversation. The value of staying in front of your audience is priceless. John made a silly move to close his account and if I was his agent I'd be having a fit right now. The fans are his customers and his obligation to keep happy. No fans means no money. No celebrity is above bottom line numbers being affected by silly moves like that.

If you're thinking Twitter is simply a site to say "your getting a coffee right now...." then let me clarify that you have completely missed the strategy and opportunity with it. It's more than discussing random thoughts and the people who only use it for those purposes think they get and really don't. It's blows the doors off of most promotional outreach strategies if used correctly and will continue to do so. If there was a monthly fee, it would be insignificant compared to the value of it.

- Robert Cornish
CEO, Richter10.2 Media Group - Follow us @richter102media