Thursday, April 21, 2011

Spend More Time Planning

I realize that planning can seem like a waste of time or an extra headache but it will save you a huge amount of time and wheel-spinning throughout your week.

I see a lot of people just go to work and get into the motion of work and handle actions as they come and attempt to just produce but there is very little forward motion related to this. What we are looking to attain here is precise, predictable forward motion that conquers goals.

So, here is what I want you to do - take time to plan your week. On Sunday, sit down and write or type out exactly what is needed to be done for the week in order to attain your goals. Make it clear, concise and actionable. If you're in sales, list every cycle you are working on and the actions needed to close each cycle this week. Be thoughtful about the physical steps that must be done to execute and attain each action. Print it out or write it down on a notepad - whatever works for you but have it all worked out.

Then, when Monday comes, you simply need to execute the plan. Stick to the plan. Push the plan through. Get it done. That's it. Don't try to just "be productive" with no game plan. Be thorough and make a defined plan and then do it. Simple. Try it out.

- Robert Cornish
CEO, Richter10.2 Media Group

Friday, January 7, 2011

Why We Hate Butterflies


Sounds like a funny title but the truth is, butterflies are a serious problem in the business world. Chasing them that is. In today's busy and sometimes chaotic world it's easy to get distracted and end up dreaming or chasing butterflies rather than staying the course and focusing on your goals, mission and the immediate tasks at hand. My advice, learn to hate butterflies as well. 

Focus on who you are, what you do, what the goal is and your next most immediate step toward it. Get focused in every aspect of your company from knowing what target audience or vertical market you want to go after, exactly what you sell and what your value proposition is making sure that you aren't trying to be all things to all people, getting your people focused on their mission and tasks to attain your focused goal and only promoting and selling to your focused market etc. 

There are zillions of things that can take you off course. Distractions. Butterflies. Get rid of them and learn to simplify your company to get focused and then get tunnel vision about that focus to work toward goal attainment. It may sound more "fun" or sexy to chase the constant new adventure or idea but it's wasted time and effort. They prevent you from true victory and goal attainment. 


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Thursday, December 16, 2010



The other day I was going through my Twitter feed and saw a tweet asking a question to Gurbaksh Chahal  (a very successful entrepreneur who sold his last company for $300MM and the one before it for $40MM) about whether he get's tempted to work on other ideas while he is working on a company. His response... "never. Focus is everything." 

To me one of the biggest elements of failure or simply lack of success lies in most people's lack of ability to stay focused. I'll admit, I love millions of ideas as well and have a tendency to daydream from time to time but being that I have owned four companies, I know the power of focused attention and the deadliness of distractions or dispersals. Focus is everything. 


If you know what your company stands for, sells and delivers and have clearly named out or defined your product or service and then defined your goal or vision the only next step for you to take is to do everything that is focused toward executing the goals to attain the vision. Do not get distracted and do not let any other "bright ideas" enter the equation. Focus your time, energy and effort on your goal. 

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