Thursday, July 23, 2009

A Simple Guide to Using Social Media in Business

As you may have already figured out, I am a strong believer of social media in business. I use Twitter and Facebook and blogs every day in my job, and you can too. Here are a few tips and tools to getting yourself started in the social media world.

Social Media for Business Resources <-- Twitter is time well spent, not money.<--Web 2 .0, social media guide. <-- the A-Z of Social Media <-- 5 steps to Optimize your email with Social Media <-- Build your own WebPR campaign! <-- My Social Media Press Kit

Ali Magnano
Director of PR
Richter10.2 Media Group
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Wednesday, July 22, 2009

5 Perfect Snacks to Munch on During Your Workday


After a little research, I found the 5 perfect snacks for you to munch on during the workday, and to get you going. Because who doesn't get hungry while sitting at their desk all day? It’s inevitable. So you might as well be a little prepared! But these snacks, over other unhealthier snacks like chips and candy, will keep you alert and feeling great.

1)Hard – Boiled Eggs
Rich in protein and will help raise your energy level to get you going!

2)String Cheese
Tasty and easy to eat while you’re at work.

3)Yogurt or Cottage Cheese
Something about yogurt or cottage cheese is very filling, and its also good for you! You can get little to-go cups of either of these at the grocery store.

4)Animal Crackers
These little crackers are the solution to your sweet tooth, and are lower in calories than most other treats.

5)Mixed Nuts
Cashews, almonds, peanuts, walnuts, or all of them! Throw in some dried fruit and raisins to add a little something extra, and this can be munched on all day.

Ali Magnano
Director of PR
Richter10.2 Media Group
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Get @BreakingNews via Twitter!


I recently discovered a Twitter account that discloses breaking news! I figured there must be something out there in the social media world similar to this but hadn’t discovered it until earlier today, and it’s definitely a tweeter I’ll be following.

I think this is very convenient, especially because nowadays with all the iPhones and SmartPhones that have been released and now are in the hands of pretty much every businessman or woman around the world, along with many other people, this news is easily available to people wherever they are.

News tidbits are simply tweeted by @BreakingNews and are available to any of their 860,357 followers.

Here is a recent tweet from @BreakingNews earlier today:

“Chris Brown, in a video on his official website, has for the first time publicly apologized for beating singer Rihanna in February.”

about 22 hours ago, from BNO Headquarters

This really contributes to the evolution of social/new media versus old media.

Ali Magnano
Director of PR
Richter10.2 Media Group
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Tuesday, July 14, 2009

Statistics from President Obama’s Social Media Campaign


Internet Usage in United States

United States Population: 303,824,646
Internet Usage: 220,141,969
Growth from 2000-2008: 130.9%
Stats from Internet WorldStats (Census, Nielson)

Obama: 2,379,102 supporters
McCain: 620,359 supporters
Obama has 380% more supporters than McCain

Obama: Friends: 833,161
McCain: Friends: 217,811
Obama has 380% more supporters than McCain

Obama: 1792 videos uploaded since Nov 2006, Subscribers: 114,559 (uploads about 4 a day), Channel Views: 18,413,110
McCain: 329 videos uploaded since Feb 2007 (uploads about 2 a day), Subscribers: 28,419, Channel Views: 2,032,993
Obama has 403% more subscribers than McCainObama has 905% more viewers than McCain

Obama: @barackobama has 112,474 followers
McCain: @JohnMcCain (is it real?) 4,603 followers
Obama has 240 times more followers in Twitter than McCain

It is clear that Obama has dominated social media activity. Enough said :)

Check out how to build your own Web PR campaign here.

Ali Magnano
Director of PR
Richter10.2 Media Group
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Monday, July 13, 2009

The Good Samaritan

I recently visited my hometown, Chicago, for a family wedding. While en route back to Tampa, I did the inexcusably, unbelievably silly thing of leaving my laptop on the plane.

Of course I had a sleepless night when I returned home and discovered that I didn’t have my laptop. Of course I called the Lost and Found departments of all three airports I had been to that day, only to discover they were all closed and I would need to call back in the morning.

The next morning I woke up dreading how I was going to tastefully inform my bosses that I wouldn’t be able to go into the office that day (no laptop = no work to do). After many internal debates, I decided to say it – plain and simple. My bosses were very understanding and wished me the best of luck on my laptop hunt.

However the stars aligned when I received a voicemail message at home from an American Airlines flight attendant named John Stewart letting me know that he had my laptop and would be keeping it safe until he heard from me. I immediately called him back and thanked him profusely! I asked what he wanted in return and he adamantly told me that he didn’t want anything, maybe just for me to something nice for someone else if the opportunity arose. I had my laptop shipped overnight, thanks to Mr. Stewart calling me when he had arrived to the UPS store to ask which shipping method I preferred. My computer arrived the next day and all was golden.

When all of the dust settled from this ordeal, I realized that there are a lot of WONDERFUL people out there in the world we live in. Despite the bad news we constantly hear about the failing economy, crime and terrorism, there is still much more good in people than bad.

I then asked myself, “What can I do to pay it forward?” Of course, I will be on the lookout next time I travel for stray laptops in need of their owners, but there is a bigger thing that I can offer: SOCIAL MEDIA EXPERTISE. The company I work for, Richter10.2 Media Group, specializes in helping businesses expand using social media such as Facebook, Twitter, etc. If your business could use some help getting up and running in this new day and age of Web technology, then we’re your people.

We have lots of free tools, articles, blogs and links on the subject that can help demystify social media and how you can use it to expand your business.

To learn more click here.

Julia Jaquillard
Richter10.2 Media Group

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Monday, July 6, 2009

Highlight Your Company – What Is a Social Media Press Room?


So, I’m sure you have heard the buzz about the Social Media Press Kit, one of the newest and most advanced tools to maximize your business presence on the Web. Now there’s an even more comprehensive tool that works in conjunction with the Social Media Press Kit – the Social Media Press Room.

The Social Media Press Room is a dynamic information and resource center for companies, products and services. All of the vital information that relates to the company can be accessed here including press releases, blogs, videos, social media and new media pages, real time Twitter status updates, company bio and links to Social Media Press Kits within the company. This is a cutting-edge press room for the digital age, providing all of the information and resources anyone could want or need about a company and its products and services.

It is built directly into the company website with a simple navigation link to the full press room site. Use the Social Media Press Kits for individual sales agents or top executives in your company, and then have a Social Media Press Room representing your entire company for the maximum amount of Web and PR presence. The purpose of this tool is to fully highlight the company.

Get your target public's attention through all of the top social media sites on the web, with one main “room” linking to them all.

Ali Magnano

Director of PR

Richter10.2 Media Group

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Thursday, July 2, 2009

10 Ways to Wake-Up in the Morning and Get through Your Work Day!


You know the feeling. That alarm clock goes off, you press the snooze (even though you know that only means that you’ll have to make your shower five minutes shorter), rush out the door and hopefully make it to work on time. The feeling seems unavoidable. As well as after your lunch break at work, when the clock reads 2 pm and you know that you have a few more hours of work to do, but you just can’t help feeling lethargic and annoyed at the thought of having to stay awake.
So what do you do? I have found some simple ways to get you through your work day and arrive at work in the morning feeling fresh and awake.

1) Don’t Eat Dinner Right before Bed

If you have the munchies before bed, a good thing to have is a little bit of fruit or some tomato juice. Something light and fruity. You don’t want to eat an entire meal right before you go to bed because the digestion process takes awhile. Try and leave a few hours in between your last meal and your bedtime and see how you feel in the morning.

2) Leave the Curtains Cracked

Leaving the curtains a little bit open will let some natural light into your room in the morning, which will help you wake up. The natural light can be strong but soothing.

3) Wake Up To The Smell Of Coffee

Get a coffee machine that has a setting for automatic brewing. Set it for a few minutes before your alarm clock goes off and when you wake up you will have a refreshing and lovely smell of freshly ground coffee in your room. Get fresh coffee beans!

4) Stretch Every Extremity

Stretching your arms and fingers out for about 15 seconds right after you wake up will help more than you think. It will get your blood circulating again in your body and helps you feel more energetic.

5) Eat A High Energy Breakfast

You would be surprised how just skipping your first meal of the day affects your energy level. You need to eat breakfast to get your metabolism going and to tell your body you are awake and ready to start digesting food again and making energy for your body. You can drink a protein smoothie, or some complex carbohydrates like a bowl of oatmeal or whole grain cereal topped with some fruit and skim milk.

6) Eat Protein Throughout The Day

Eating protein with your lunch will give your energy levels a boost. Snacking on nuts will also give you more energy, because they are high in protein.

7) Listen To Some Good Music In The Car

Find some good music, and get together an assortment of CDs to play on your way to work in the morning. Turn up the volume. If the weather permits it, open the windows instead of turning on the AC. The fresh air will wake you up, with the sound of the music, and get you ready for the day.

8) Take A Break

Take a break from your work desk when you’ve been sitting for a long time. Walking around to get a little exercise gets your blood flowing and can make you feel refreshed.

9) Chew Sugar-Free Peppermint Gum

There is something about the strong flavor of peppermint that makes you feel refreshed.

10) Cold Water

Cold water is refreshing, especially when it gets hot outside. Keeping your self hydrated throughout the day, and starting with a cold glass of water in the morning, will keep you refreshed and awake. Drink a cold glass roughly every hour, and splash some on your face when you need it.

Ali Magnano
Director of PR
Richter10.2 Media Group
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