Wednesday, May 13, 2009

DREAM JOB: $70k to use Twitter and Facebook!

I was reading this article…

And, honestly, I’m not really surprised. A county in Oregon wants to pay someone $60k-$70k a year for a job that requires using facebook and twitter. Seems a bit outrageous, but take a look.

Nowadays there are so many social media butterflies around that Facebook, Myspace and Twitter have become a huge part of promotion. It is the most efficient way of reaching more target public in less time.

The most expensive method of advertising in America today is through television commercials, averaging about $400,000.00. Now, promotion of your business through television is obviously going to reach many people around the nation who happen to be watching TV at the moment of your commercial, so I'm not necessarily against it. But promotion of your business through the Social Media tools available to all of your target public on the web, internationally, is guaranteed to get a lot of people in the know about who you are and what you do.

Linkedin is the most popular tool right now for business and networking, with Facebook up and coming right behind. It has been predicted that 2009 is going to be a huge year for business networking. So, makes sense, right? And all this great PR for you and your business for a fraction of the cost of a television commercial.

This doesn’t mean that advertising and public relations through Social Media has to cost $70k a year, but for Oregon, it does. Don’t be surprised when you get a friend requested by Multnomah County in Oregon or any of the other Counties around America that have started creating Social Media sites as a way to keep you up to date.

Ali Magnano
Director of PR
Richter10.2 Media Group

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