Donut Giveaway! Dunkins plan for their Social Media Campaign.

Mark your calendars, June 5th in officially National Donut Day!

Dunkin Donuts is celebrating with a giveaway "we will give every customer a free donut of their choice, with the purchase of any beverage, limit one per customer."

The store has also been conducting its first ever “Create Dunkins Next Donut Contest”.
With over 130,000 submissions, and Dunkin plans to announce the $12,000 winner on
National Donut Day.

While we’re at in, let me mention that Dunkin Donuts has huge presence on social media sites. (@dunkindonuts has about 23,000 followers) Some of these huge brands like Starbucks are also starting to find creative ways to tie offline brand experiences with online social media promotion. Starbucks is currently experimenting with an online/offline social media challenge.

Now with Dunkin Donuts and the Keep it Coolatta Sweepstakes , fans of the brand on Facebook (there’s over 800,000 of them) can post a photo of themselves with any Coolatta beverage to the Fan Page wall with the caption #CoolattaGiveaway, and they’ll be entered to win a daily giveaway through June 24. Dunkin’ Donuts will randomly select winners, award the prizes, and update their official profile with the winning image.

Social Media and coffee and baked-goods chains are really hitting it off this summer. Good thing that Dunkin Donut Giveaway rules “one per customer”, so you can’t go too crazy.

Ali Magnano
Director of PR
Richter10.2 Media Group
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