We all know that Twitter has grown in over the past year. It is now one of the top 3 social media networking sites in the world.
In a suprising recent study that took place in May 2009 by the Harvard Business Review, the activities of a random sample of 300,000 Twitter users were closely watched. The results were unexpected.
It was found that an average man is almost twice more likely to follow another man than a woman.
Similarly, an average woman is 25% more likely to follow a man than a woman. Also, an average man is 40% more likely to be followed by another man than by a woman. These results cannot be explained by different tweeting activity - both men and women tweet at the same rate.
Looks like Twitter is a male-dominated social media networking site, and more women are just not much of “tweeters”.
Ali Magnano
Director of PR
Richter10.2 Media Group
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