Wednesday, June 3, 2009

Twitter: Male-dominated Social Media

We all know that Twitter has grown in over the past year. It is now one of the top 3 social media networking sites in the world. Ill admit it, im addicted to updating status messages, but I wouldn’t be surprised if you were too.

In a suprising recent study that took place in May 2009 by the Harvard Business Review, the activities of a random sample of 300,000 Twitter users were closely watched. The results were unexpected.

It was found that an average man is almost twice more likely to follow another man than a woman.

Similarly, an average woman is 25% more likely to follow a man than a woman. Also, an average man is 40% more likely to be followed by another man than by a woman. These results cannot be explained by different tweeting activity - both men and women tweet at the same rate.

Looks like Twitter is a male-dominated social media networking site, and more women are just not much of “tweeters”.

Ali Magnano

Director of PR

Richter10.2 Media Group

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