Thursday, November 13, 2008

Hey, business owner! Web 2.0. Are you Savvy?

What business is McDonald's in?

Perhaps that is a strange way to begin, but only some people understand that burgers don't have very much to do with it. One of the largest real estate portfolios anywhere is probably a better guess.

What does this have to do with Web 2.0? What is Web 2.0?

Web 2.0 is taking the boring, one-dimensional internet whereby someone simply views a page if it's interesting and turning that into an interactive experience whereby users contribute to a website. These contributions are in many forms; videos, blogs, profiles, updates, bookmarks, etc.

While such interaction makes for an amazing online experience, it was all done for one reason. This same reason that new social media sites pop up every day and MySpace was sold for $580 million.

If you think that reason is for teenagers to have profiles, you also only saw burgers when you saw McDonald's. Once again, it's all about real estate; advertising real estate.

What does this mean? Frankly, the administrators of such social media sites are trying to get more money for advertising. How? By making their sites read highly on search engine rankings.

This is done in two ways. First, they employ every possible SEO technique they can to make their page read highly. Second, the get as many users as possible. This is done by refining and offering as many user-friendly features as possible on their site.

What does this mean to you as a business owner?

It means that you could spend a lot of money using old hat SEO techniques which may well do fine in making your one site read well. Or, you can take advantage of the work social media sites put into reading well and the incredible features they offer. Because out of necessity, the features are truly amazing.

The point of this is that your competition thinks burgers. You need to see what is really going on. Take advantage. When you sign up for an account on a social media site, you automatically have every one of their programmers on your side.

Now. Imagine what would happen if you did that on ten sites...twenty...thirty?

Got it?

For God's sake, TAKE ADVANTAGE!

Spencer Barnes
Director of Delivery
Richter10.2 Media Group

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