More and more I have been running into clients who are running into problems with their promotional strategies to drive in new business. I spoke to a business owner last week who was spending $5000-$6000 per month of marketing, postcards and radio and is getting little to no return.
I can't help but scratch my head and wonder why anyone continues to pay huge amounts of money on loss leader advertising and marketing campaigns with little to no net results.
The only way that I know of that any sale is made is through generating interest which is the result of being able to effectively "get in front" of a prospective client either through a phone call, referral, email or in person meeting and introduction. So the idea is, how do you get in front of your target prospects to make an introduction and gain interest in your product or service?
If you really look at it, the majority of all business owner and potential buyers are currently online so this accounts for a massive public to go after. The fact is that the internet is one huge networking and prospecting pool! Why bother looking elsewhere? Your prospective clients are online and the only reason they are not buying your product or service is because they don't know about you yet!
By effectively using the internet in every aspect, you could have more business than you know what to do with. Your problem won't be prospects but how to organize them and service them.
The only two things you should be focused on when it comes to bringing in new prospects to sell are generating massive attention online to promote and gain interest and get your salespeople to sell to all of these prospects!! Simple!
Forget the other options and forms of "promotion", your future clients are online, every one of them. Get their attention and interest them in what you offer and your really won't have a "lack of business" or "lack of sales" problem.
Robert Cornish
Managing Director
Richter10.2 Media Group
robert@richter10point2.com
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